Irene Afful MSc.


I have always been driven to achieve my own goals in life and in so doing, help others to do the same. My passion in life has been to serve and empower others to achieve their full potential. Then I realised this is where my destiny lay. I have over 30 years experience in the public sector; local authorities, policing and education; consulting, coaching and empowering others with many diverse challenges and goals. I have spent over 20 years in supervisory and management positions, motivating, leading, supporting and directing staff, critical incident management, dispute resolution and performance management.

I have designed and successfully delivered many workshops to organisations and educational establishments in leadership development, equality and diversity. I worked as a consultant on equality, diversity and inclusion with the College of Policing, supporting 22 police forces across the country, engaging with academia, conducting research and arranging conferences to enhance knowledge, services and support. I was instrumental in putting together a national educational conference on Unconscious Bias, showcasing the latest research. I have conducted research into the causes of under representation within the police service which I have presented in a number of organisational and academic forums. I designed a unique leadership development programme to encourage the recruitment of minority groups to the police service, the Phoenix Leadership Programme, which has attracted attention nationally.

I have succeeded as a black female in a white, male-dominated, ethnocentric environment. I was driven to continually develop and educate myself throughout my working life, gaining further qualifications, training and experience, culminating in a Master's degree. And the journey does not end there...... learning is a lifelong process. I have lived and breathed many challenges and have learned to overcome them through trial, error, learning, passion and sheer determination to succeed and lead the kind of life that I choose. We all make mistakes, but it is what we learn from them that counts. My goal is to help you to overcome obstacles, find your inner strengths, talents and gifts and empower you to succeed in whichever area of your life you choose.

"Your perseverance is your measure of your belief in yourself!" Dr Wayne Dyer.

Qualifications & Experience

So, what does success mean to you?

What is your passion?

What is your dream?

What have you done to achieve it?

My mission is to help you, your organisation or business to be effective, efficient and to maximise it's and your full potential.

Success means different things to different people. Time is so precious so it is vitally important that we make each day count, for our own happiness and well-being, that of our loved ones, and in turn the community and world in which we live.

Ametrine Enterprise Solutions is a unique coaching and consultancy offering bespoke services tailored to your organisational, business and individual needs. Click on the Services tab to discover more.

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